Why I Chose a Domain Name Before Naming My Business
When people think of starting a business, the first step usually seems obvious: pick a name. Something catchy, meaningful, and unique. That’s exactly what I thought—until I realized that almost every great name I came up with had already been taken online.
That’s when I flipped the script.
Instead of naming my business first, I decided to start with the domain name. And honestly? It changed everything.
Domain Availability Shapes Branding
In today’s digital world, your online presence is often the first interaction someone has with your brand. If your business name is awesome but the .com is taken—or worse, used by someone else—then you’ve got a branding problem. Either you settle for a less professional domain (like .net or adding hyphens), or you rename your business.
I decided to avoid that struggle entirely.
Brand Identity vs. Online Presence
A business name should represent your vision, yes—but it also needs to be easy to find. Your domain is your digital real estate. If customers can’t remember or spell your website, they’ll move on. So, finding a simple, clear, and available domain helped me create a name that actually worked in the real world and the digital one.
Real-Life Example: LetMeDevelopIt.com
LetMeDevelopIt wasn’t my original idea. I had a few names in mind, but the domains were taken or confusing. I wanted something straightforward that reflected what I do: develop websites, apps, and tech solutions.
I typed letmedevelopit.com into a domain search—and it was available. No hyphens. No weird endings. Just clean, clear, and direct. The domain actually inspired the final name of the business. It was simple, actionable, and easy to remember. That’s when I knew I had it.
Tools That Help
Here are a few tools I used to brainstorm and check availability:
Tips for Choosing Smartly
Here are a few things I learned along the way:
- Keep it short and memorable
- Avoid hyphens and numbers
- Check social media handles too
- Say it out loud – It should sound natural and be easy to spell
Final Thoughts
Choosing the domain name first felt unconventional—but it saved me time, frustration, and gave me a head start on branding. In a world where digital visibility is everything, securing the right domain early can shape your entire business identity.
So if you’re starting something new, I’d recommend flipping the script too. You might just find the perfect name waiting for you in a domain search box.
Need Help Choosing the Perfect Domain?
If you’re starting a business or project and feel stuck on domain names or branding, I’m here to help.
Let’s work together to find a name that fits—and is actually available.
If the domain you like is unavailable but on sale, we can also discuss pricing and negotiate a fair deal.
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